There are many causes such as:
1. Allergies
2. Eczema
3. Heredity (BINGO!)
4. Stress/Smoking/Alcohol Use
5. Nasal Congestion
6. Pigmentation Irregularities
7. Rubbing or scratching your eyes
8. Sun Exposure
9. Thinning skin and loss of fat and collagen (aging)
For me, #s 1,3,4 & 7-9 may be factors but even as a teen #3 was clear (no pun intended)! My grandpa is where it all starts... as pictured below at my 8th grade graduation.

My the struggle has been between not-enough-coverage and so-white-it's-grey when applying undereye concealer. I've tried Avon, Almay, Mary Kay and just recently... Mac. And NOTHING works the way it should.
No worries though! I stumbled across the MOST interesting beauty tip I've heard YET and HAD to share. Deep brown corrector is said to be the 'secret'. "The bright pigmentation of the product works to even your skin tone before applying any foundation or concealer. What’s so great about it is it can be used for dark spots on any part of your face, not just under your eyes" as noted on Birchbox Blog.
Other products to note for this pesky little prob?
- M.A.C. Lipstick in So Chaud
- YSL's Touche Eclat
- Smashbox's Photo Op Under Eye Brightener
- Benefit's Ooh La Lift
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